Council backs ‘Bin It Your Way’ campaign to tackle chewing gum litter

As part of its ongoing war on litter, Darlington Borough Council has backed the Chewing Gum Action Group’s “Bin It Your Way” campaign.

The annual campaign, which is being run across 86 councils across the UK, aims to inspire people to think twice before dropping their litter on the street.

The Chewing Gum Action Group is supported by Keep Britain Tidy, the Department for Environment, Food and Rural Affairs, the Chartered Institution of Wastes Management and the chewing gum industry.

As part of the campaign, posters and banners will be going up across Darlington to help highlight the campaign.

Branded beer mats and gum wraps will also be placed in pubs and cafes to help remind people to “bin it your way”.

Bin It Your Way

Councillor Nick Wallis, the cabinet member for leisure and the local environment, said: “Every year it costs around £1.18m a year to clean up litter and fly tipping across the borough, money that could be spent on other services to support local people and enhance their area.

“Carelessly discarded chewing gum is just one part of this ongoing problem and, despite the best efforts of our dedicated Street Scene staff and our fantastic army of Street Champions and other volunteers who carry out litter picks, it’s still not enough.

“That’s why we’re now using Zero Tolerance litter patrols, and have appointed Kingdom Services Group on a six months trial to provide a team of enforcement officers, who will issue Fixed Penalty Notices (FPNs) of £75 to anyone caught dropping litter, including cigarette butts, or not picking up after their dog.”

Wallis added: “We need everyone to look after and take pride in #OurStreets and to do their bit by putting their rubbish – whether it be chewing gum, cigarette butts, or other items – in a bin and those walking dogs must also clean up after their pets.

“If you don’t bin it, there’s a good chance you will be caught and then you will be fined!”

For more details about the Chewing Gum Action Group and this year’s “Bin It Your Way” campaign, visit the official website.

Source: Darlington Borough Council

David Wriglesworth
University of Lincoln graduate and self-confessed social media addict David Wriglesworth is the founder of What's on Darlington. In his spare time, you’ll find him avoiding the gym and tagging his friends in memes on Facebook.